Fabsta is a trusted TATA Group brand, known for delivering both affordable and high-quality products across a diverse range of food items, including sweets, namkeen, and beverages.

During my time at Tricycle Tribe Strategic Branding, I had the opportunity to work on multiple product designs for this brand.

Fabsta just launched its Lemon Iced Tea pouch, now available at Star Bazar. The design brief was all about expressing the cool, fresh feeling you get the moment you drink this iced tea. Keeping that in mind, I created a few options showing the freshness and playfulness of the lemons to catch the eye of customers from all age groups. Out of which, this minimal and straightforward design was selected.