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Fabsta - Sweets

Packaging Design

Fabsta - Sweets-Cover 1
image 5

Client: Fabsta (TATA Group)

Agency: Tricycle Tribe Strategic Branding

Fabsta is a trusted TATA Group brand, known for delivering both affordable and high-quality products across a diverse range of food items, including sweets, namkeen, and beverages.

During my time at Tricycle Tribe Strategic Branding, I had the opportunity to work on multiple product designs for this brand. One of the key projects was designing the Gulab Jamun and Rasgulla tins, creating a festive and premium look to match the brand’s identity.

Rasgulla Mock_1 1
Fabsta_Rasgulla_Sketch 1

For this project, I designed packaging for Fabsta’s sweets - Gulab Jamun and Rasgulla tins, aimed at the festive season. The brief was to create a design that reflects the richness and vibrancy of Indian festivals while maintaining a premium, high-quality appeal.

Simple, elegant motifs for indian-ness
around the ‘Fabsta Leaf’

Bold and Fancy font - Magnolia Script

Flat file 1

Pantone 2597 C

Pantone 357 C

White

Paste Gold

Fabsta - Sweets-05 1
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