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Waggin’ Tails
Branding, Packaging, Logo design
In this hypothetical project, I have developed branding and packaging concept for pet food. My focus was on crafting a clean, upscale logo and packaging design for WAGIN' TAILS, a dog food brand.
A dog silhouette gazes at the name, tail wagging with delight, showing how much they enjoy the treats.
WAGIN' TAILS" captures that special canine joy, the happy dance that dogs do when they're thrilled and excited. It's the perfect name for our brand because it promises treats that will bring boundless happiness to your furry friend!
Simple but
bold typeface.
Colour Palette
Product Name Typography
Tasty Bites is a light and healthy snack for dogs.
The sharp typography hints at how crunchy and crisp the product is.
The typography is playful, adding a touch of happiness, lightness, and excitement that perfectly matches the spirit of the product!
The biscuit shape in the back showing a glipse of the product.
I have kept the packaging simple yet effective. The product takes center stage, with clear text hierarchy drawing attention to the key claim: "Baked Biscuits," signaling a healthier option for your pet. This important message is emphasized with a sticker-like unit. The colors are fresh, not too bright, offering a soothing visual experience, ideal for a light snack.
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